Mô tả
• Affiliate & KOL Strategy
• Build planning strategy for affiliate (TikTokshop & Shopee & new channels) basing on affiliate sale target, activation, campaign promotion, Kols livestream/video management
• Build Affiliate content strategy & creators community that align with L’Oreal Luxe framework
• Collaborate with cross functions such as commercial, media, social, marketing, business planning to integrate affiliate plan to total business plan
• Manage Budget for Affiliate & ensure ROI & Cost in revenue
• Ensure smooth execution between business team, agency & affiliate (JBP partners & MCNs)
• Ensure accuracy & compliance in briefing, reconcile affiliate performance and report weekly/monthly…
• Build affiliate campaigns, investment strategies and day-to-day activates including affiliate recruitment, relationship building, campaign building, commission and performance levels management relate to budgets and expected KPI's
• Analyze and review monthly and annual KOLS effectiveness; analyze competitors’ activities monthly
• Elevate consumer journey on livestream:
• Being the champion to lead livestream end-to-end elevation project
• Develop livestream framework to upgrade consumer experience and monitor execution
• Livestream Sales & Traffic Growth
• Liaising with Commercial to understand monthly livestream build up & will be accountable for daily Livestream target planning
• Track, Monitor & recommend the source of traffic for brand livestream
• Livestream Metrics improvement
• Elevate livestream experience to improve key metrics Enter room rate, Click to view, click to order
• Supervise l ivestream Operations Excellence
• Before Livestream: Livestream room set up, rehearsal & streamers appearance (makeup, outfit & hair)
• During Livestream: respond viewers comments, monitor real time performance & recommend actions, control pace of livestreams
• After Livestream: Analyze post data to recommend and optimize stream
• People Management
• Establish the right sales structure and capabilities to maximize Brands’ sales potential and ultimately achieving the Brands’ vision and goals
• Directly manage 2 assistants – Livestream Assistant & Affiliate Assistant – setting clear targets, coaching and holding them accountable for their respective teams
• Through the Livestream Assistant, ensure the ~20-person Livestreamer team is well led, coached and performance-managed – requires senior, solid people-management skills to keep a large frontline team engaged, disciplined and consistently performing
• Oversee the Customer Service team, ensuring that customer inquiries, issues, and requests are handled promptly and professionally
• Through the Affiliate Assistant, build and manage the affiliate/KOL community as an extension of the team
• Talent Recruitment & Development
• Participate in the recruitment and selection process for new Brand Streamers, Customer Service agents and affiliate partners/KOLs
• Facilitate the onboarding process for new team members, ensuring a smooth transition into their roles
• Identify training needs and opportunities for skill development within the Livestream, Customer Service and Affiliate teams
Implement training programs and initiatives to enhance the capabilities of Livestreamers, Customer Service agents and affiliate partners
