Estée Lauder - Brand tuyển dụng: 1 tin tuyển dụng

trong số 206 tin · Việt Nam

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Estée Lauder - Brand
Senior Retail Marketing Executive
Hô Chi Minh-Ville, Việt Nam · Hợp đồng không thời hạn · Toàn thời gian

Estée Lauder - Brand

Senior Retail Marketing Executive

Hô Chi Minh-Ville, Việt Nam · Hợp đồng không thời hạn · Đăng 12 ngày trước

Chi tiết công việc

Loại hợp đồng
Thời gian làm việc: Toàn thời gian
Địa điểm: Hô Chi Minh-Ville, Việt Nam
Nơi làm việc

Mô tả

Position Summary This position is accountable for Retail/ Commercial Planning across channels, aligning with in-market Commercial team, and other stakeholders in execution of campaign promotion, VM, and activation to achieve the brand objectives. This role works closely with in-market Consumer Engagement as well as in-market Education for planning and execution of all brand activities etc. Responsibilities Retail Marketing Plan – Execute and deliver: • Execute new product launching, re-promote, and Mega campaign • Collaborate with In-Market CE, Commercial teams and DCM to execute omni channel commercial and activation for launch/mega campaign • Support all local Mega Campaign Offers in alignment with In-Market Brand teams • Unity Campaign implementation & Always-on promotion across channels (OL, B&M, SMC) • Support and deliver monthly always-on or tactical promotion plan • Provide support and execute all commercial proposal in current channels or new programs to over-deliver target • Monitor promotion allocation under guidelines • Timely checking of promotion running to ensure full compliance with anti-diversion protocols • Visual Merchandising Implementation: • Provide any feedback to MVIP Product Marketing on forecast of New launch/ Visual Merchandising Update/ Tester Bar/ Displayer, Collaterals in B&M/SMC in accordance with Brand guidelines and allocated budget where applicable • Cascade provided guidelines, briefing to agency, and execute the deployment in stores for New Launch Counter decoration or VM updates • Response and work alongside with Retail Project and VM on counter requests for counter maintenance • New Counter/Renovation Store Design and set-up: • Partner with Retail Project and VM and in-market Commercial in new counter set up Retail Partner Collaboration: • Support in-market Country and Commercial Manager to maintain Retailer Relationship and counter activation communication • Support in-market Country and Commercial Manager to represent In-Market Brands to coordinate with Retailers in communicating Brand Campaign/Monthly Activities in respective stores • Engage and align with Retailers to support the commercial and activation execution in store with collaborative initiatives (Data, Voucher, CRM, Retailer Visibility Support) • Support MVIP marketing strategies in Corporate Sales and Collaboration proposal • Assist in managing external partners in collaboration programs (Commercial Deals, Data sharing, Workshop, Visibility Support) • Coordinate with internal team to execute the collaboration Retail Marketing Operation: • Charge out Non charge products for B&M channel promotion plan across channels. • Charge out VM collaterals, displayers to respective stores based on local planograms. • Align with in-market Commercial and in-market Online Team on track and improve promotion-driven business performance and actual promo usage on monthly basis. • Monitor and report Voucher spending by Store • Monitor and report Control promo usage and promo cost under given budget • Monitor VM, counter decoration and ensure within allocated monthly maintenance Budget • Feedback on Competitor Activity Tracking • Coordinate Customer Workshop Requirements • At least 2-3 years of relevant experience in the FMCG/ Retail Environment • Excellent interpersonal, written and spoken communication skills. • Independent and highly organised • Task and result oriented

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Estée Lauder - Brand tuyển dụng: 1 tin tuyển dụng

Senior Retail Marketing Executive